Retail

With our statistical modeling ability, we are able to understand and locate current and potential clients and reduce distribution costs, impacting sales management results.

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The location of the point of sale is crucial for the success of retail sales. Mapcity provides geomarketing information and activities, such as studies that allow for the estimation of the market potential of current and future store locations. In other cases, our statistical modeling ability is utilized to reduce distribution costs, improve sales management results, or understand and locate current and potential clients.

What?

  • Increase sales force efficiency
  • Increase the points of sales network
  • Reduce operational costs
  • Retain the best customers
  • Enrich information

How?

  • Coverage and penetration analysis
  • Business Censuses
  • Systems for allocation of efficient routes and online monitoring
  • Database enrichment
  • Normalization and georeferencing of addresses

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